How I Would Get Pazzo Pazzo Pizza onto Google’s First Page

Target Audience

Low Income Residents

• “Cheap Takeout”
• “Wing Deals”
• “North Philly Pizza”

Search Ad

• Cheap Takeout
• http://www.pazzopazzopizza.com/menu
• Delicious and Affordable hoagies, burgers, wings and pizza
• 1614 Cecil B Moore Ave. Philadelphia, PA

Temple Students

• “Cheap Pizza”
• “Dollar Slices”
• “Late Night Food”

Search Ad

• Temple Pizza
• http://www.pazzopazzopizza.com/menu
• Temple’s late night spot for delicious pizza
• 1614 Cecil B. Moore Ave Philadelphia, PA

——————BID                Budget             ROI

CPM             1.00                300                $300,000

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CPC             2.00                 500               250 Clicks

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CPA             1.00                 200                200

 As seen in the picture below, Pazzo Pazzo Pizza is currently on the 11th page when one googles “Pizza Temple.” It’s competitor from down the street, City View Pizza currently on the first page. A solid google adwords campaign targeting both low income north Philadelphia residents as well as Temple students would land them on the first page and benefit them greatly. Pazzo’s prices are lower than many of it’s competitors. So for Low income residents, it would be important to focus on the key word “cheap”. Those families looking for affordable takeout would be focused on this attribute and a search ad focused on affordability would help get Pazzo to the first page of google. As for students, Pazzo is open later than many other Pizza places around campus. So focusing on the keywords “late night” would hit the large target audience of Temple Students. City View is on the first page right now, the way Pazzo could get there is through a google adwords campaign that focuses on the attributes that would interest students and local residents. Using an adwords campaign focusing on the fact that they are affordable and open late, Pazzo could get to the first page of a relevant google search.